Case study · Desserts, weddings and events

Asal Maison From word of mouth to enquiries across England.

Asal Maison makes handcrafted Afghan desserts for weddings, events and home delivery. Before working with us, the business had no website at all.

Industry
Desserts, weddings and events
Location
Peterborough, Cambridgeshire
What we did
Website design and build, Hosting and ongoing support
asalmaison.co.ukHomepage of Asal Maison, designed and built by AutomateX

Hover over it, or scroll past on your phone, to see the whole homepage.

The challenge

What Asal Maison needed.

Asal Maison relied on word of mouth and social media. With no website, there was nowhere for new customers to see the menu, understand the wedding and event services, or get in touch properly.

For a business serving weddings and events, first impressions matter. Couples and event planners want to see the quality of the work before they enquire.

What we built

A website built around their customers.

  • A website that matches the product

    An elegant, photography-led design that reflects handcrafted desserts and Afghan heritage, so the quality is clear before anyone gets in touch.

  • Menu and signature creations

    The full range laid out clearly, so customers can see what is available without having to ask.

  • Weddings, events and delivery

    Dedicated sections for weddings and events, tablescaping, home delivery and fruit baskets, each with a clear next step.

  • Easy ways to enquire and order

    Order and contact options on every page, plus customer reviews and a gallery to build trust.

The result

What changed for Asal Maison.

  • First online presence for the business
  • More enquiries from across England
  • Strongest demand from Cambridgeshire and London

Asal Maison now has a proper online presence for the first time, and it is bringing in enquiries from around England, particularly across Cambridgeshire and London, which are the areas the business mainly serves.

We continue to support Asal Maison with live updates and changes as the business grows.

Tell us what's slowing your business down.

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